PopShorts

BK's Chicken Fries are back now with a fiery new cousin

Burger King was looking for an effective way to develop its relationship among US Male/Female 18-24 year olds for the adoption of its new fiery chicken fries product. After discussing this objective with their media team, PopShorts came up with a game plan. The plan was to select and produce branded social media content with well known social media celebrities, by focusing on the offensively spicy attributes of the new product, and the offensive feelings and actions one takes when they taste it.

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PopShorts wanted to create a unique social experience for FOX Theatrical for its new action thriller, Hitman: Agent 47. They really wanted to emphasis how big of an action flick the movie was going to be through an original execution and steer away from run of the mill influencer endorsements.

After running through the trailer...

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20th Century Fox's asked us: How do we effectively engage F13-24 on social in order to drive them into theaters to see the new Poltergeist movie? PopShorts' answer: "You need to create a feeling of FOMO [Fear Of Missing Out] among the audience."

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Chase Sapphire's Vegas Uncork'd: A celebration of the culinary arts in Las Vegas brought to life by PopShorts through Facebook video content

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On April 14, PopShorts partnered with the NHL’s Los Angeles Kings on a unique Snapchat activation in conjunction with the team’s final home game and Fan Appreciation Day. A sold out crowd at the iconic Staples Center witnessed this nationally televised showdown between the Kings and their chief rival, the San Jose Sharks. The organic campaign, which did not use any influencers, amassed 163,667 views on the newly formed account.

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