Chase Sapphire's Vegas Uncork'd: A celebration of the culinary arts in Las Vegas brought to life by PopShorts through Facebook video content
PopShorts was tasked by Zenith Optimedia to build a strong community affiliation between the culinary arts and the Chase Sapphire brand. To foster this affinity, PopShorts oversaw the influencer selection and on location content production. Ultimately, PopShorts worked with a social media influencer to produce highly shareable pieces of content for Chase's social channels.
Process Flow
As a content production and technology company, PopShorts uses a proprietary database to select influencers for activations based upon a brand affinity score. For all activations, a PopShorts representative oversees content ideation/production to insure quality standards. Partners have the say in where content may live, be-it native channels or repurposed for larger media channels.
- Influencer selected based upon core brand parameters & content production factors
- Content that performed best was further distributed through paid FB promotion
- PopShorts rep Bryant was on-location in Las Vegas to oversee all content production
The campaign was a success on all fronts. To sum it up PopShorts:
- Nailed a production turnaround of 2 days
- Worked with Zenith to broadcast the content out to 1.2 million video views from 4 videos on FB alone
- Balanced great food with great content
- Delivered content and revisions under an extremely tight turnaround on time and to a very satisfied team
Planning, organizing, and attending a Vegas trip can be a difficult experience by itself. Fortunately with PopShorts campaign sherpas, nailing a quick production timeline can alleviate the unecessary stress and quality control concerns you may have. Click the button below to learn more about how our campaign sherpas guide you through the campaign. 
