PopShorts has been selected as a “Best in Snapchat” Finalist for the 2015 Shorty Awards for our partnership with NBC’s hit singing competition The Voice!
During the Season 7 live shows, we executed a first-of-its-kind Snapchat campaign, resulting in unprecedented levels of fan engagement.
One of our campaign’s breakthroughs was its use of Snapterpieces, a collection of stunning artwork from the emerging platform’s top artists (including Shorty Award-nominated Michael Platco [MPlatco] and Cyrene Quiamco [CyreneQ]).
These Snapterpieces made for highly entertaining stories, and inspired fans to submit their own Snapchat drawings to The Voice. Fans responded to these intricate drawings with zeal, as thousands of users “snapped back” their own Voice-themed artwork.
What set this campaign apart was the proprietary technology developed to execute a first-of-its-kind, truly interactive campaign, resulting in a superior fan experience. This allowed The Voice to open every Snap we received and promptly reply to each fan with a Snap from The Voice’s social media host, KC James.
Our team at PopShorts is committed to pushing the envelope when it comes launching original and dynamic campaigns, and we’re honored to be recognized as finalists alongside the best content producers on social media.
Results - From The Voice's Snapchat Handle: 3 Weeks of the live shows.
48% organic Snapchat follower growth
6.7M+ Story views
12,300+ Screenshots
10,600+ Snaps received, opened, and replied to individually
Over 300k minutes of Snapchat content consumed
