PopShorts

On April 14, PopShorts partnered with the NHL’s Los Angeles Kings on a unique Snapchat activation in conjunction with the team’s final home game and Fan Appreciation Day. A sold out crowd at the iconic Staples Center witnessed this nationally televised showdown between the Kings and their chief rival, the San Jose Sharks. The organic campaign, which did not use any influencers, amassed 163,667 views on the newly formed account.

PopShorts has been selected as a “Best in Snapchat” Finalist for the 2015 Shorty Awards for our partnership with NBC’s hit singing competition The Voice!