For this year's Innovation Brew, VentureFuel (www.venturefuel.net) curated an eye-opening group of emerging media and new ad tech platforms to provide rapid fire glimpses into their companies and the future of advertising.
This ultra-exclusive NextFront featured 9 Founders showcasing the future of:
• Cross-platform gaming
• Virtual experiences from holograms to frozen worlds
• The intersection of e-commerce and editorial
• Influencers on tomorrow's social platforms
• Millennial entrepreneurs and foodies
• Tomorrow's in-stadium experience
VentureFuel invited 100+ of the most influential advertisers, agencies and press members attend this super exclusive event at Lightbox, NYC's premier interactive space, which boasts floor-to-ceiling projection capabilities for a fully immersive experience.
PopShorts Flexes its Tech
PopShorts' co-founders Rob McCarty and Adam Gausepohl presented at the event. They showcased, with real examples, how PopShorts uses technology to match brands with the right social influencers to create campaigns that are founded upon authentic relationships between brand and influencer.
PopShorts Gets Creative, Keeps it Social
We thought a great way to show off our creative capabilities would be to put them into action. To do this, we enlisted the help of Snapchat artist and expert story teller, CyreneQ (Cyrene Quiamco). Adam, PopShorts' creative director, worked with CyreneQ to create a story live from the event, using Snapchat art to tie it all together and give it that unique, authentic Snapchat feel.
Supercharging Social with Celebrity Influencers
To show that PopShorts has access to premium influencers to help drive social conversation, we asked Kevin Jonas to shout out about the event on Twitter. The Tweet features an embedded Snap that we had drawn by expert Snapchat artist, Connor Kelpin.
Wish I could be at the Lightbx NYC event with my Snapchat friends @PopShorts, CyreneQ and Ele! pic.twitter.com/UMKpCVAeQK
— kevin jonas (@kevinjonas) June 3, 2015
PopShorts has access to some of the most influential on both the big screen and the little screen. Click below to learn more about which celebrity influencers you might be interested in:
